We believe every consumer should be able to carry on with their daily activities without worrying about the potential negative impact of their choices on the environment. You can do this without compromising on your lifestyle, as at Earth Tatva we use 60% of post-industrial landfilled ceramic rejects to make food safe & 35% stronger ceramic wares that are 100% recyclable. Clearing landfills & reducing mining for natural resources by 60%.
We offer green mealing & green building solutions through our recycled ceramics’ tableware & architectural products. Essentially, doing more and better with less.
We practise closed-loop processing to achieve zero-waste manufacturing. Adhering to the principles of circular economy and directly supporting SDG-12.
Join us and be a Green Samaritan.
Shashank Nimkar is a multi-award winner cross-disciplinary designer who enjoys working with materials and developing solutions that add value to our society.
He innovated TatvaMix as a part of his graduation project for his Master's programme at National Institute of Design, Ahmedabad, India.
Using this recycled material he aims to turn the linear ceramic production into a circular process. So that the industry & studios can collectively reduce the carbon footprint while continue making high aesthetic and functional ceramic wares.
Archeology has shown us that ceramics remain unweathered
One ceramic production cluster in India annually uses
7.2 Lakh tons of clay
Annual wastage of fired pieces at this cluster
Multiply this annual wastage by
50 years of production
an 18 storey building
of the size of a football field
Imagine the prodigious amount of waste landfilled by production units across the country & the world!!!
TatvaMix - Recycled ceramics by 'Earth Tatva'
Recycled ceramics tableware
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Why do we need to recycle ceramics?
What is a circular economy?
Circular economy is a way of living and doing business where we eliminate waste and keep materials flowing in a productive cycle. Rethink, reduce, reuse, repair, repurpose, remanufacture, recover, recycle are all ways to close and narrow the loops of material flow in the society.
Are these products food safe?
Glaze is an inert layer of glass that does not react with food, even when served hot.
Are these products microwave safe & dishwasher safe?
Yes. Our products are compatible with both microwave and dishwasher.
What impact do I generate by using Earth Tatva’s products?
By using our products you reduce mining for natural resources by 60%.
Are these products vegan?
Yes. We do not use animal bones in our clay or glaze raw materials.
How are these products stronger than traditional ceramics?
The recycled content, called ‘grog’, in higher quantities acts as a reinforcement in the structure of virgin clay. Just like the steel rods in a concrete structure.
How strong are these products compared to traditional ones?
Our products are 35% stronger. Have higher compressive & tensile strength but it also affects its impact resistance positively.
Are these products unbreakable?
No. These are relatively stronger than usual ceramics but still belong to the family of fragile materials.
Can these products be recycled again?
Is this process energy intensive?
Why does Earth Tatva recycle and not repurpose?
How does Earth Tatva achieve closed-loop zero-waste manufacturing?
Do you collect broken ceramics from individuals?
Not yet. But we plan to start collecting post-consumer ceramic waste soon.
Is the waste imported from other countries?
No. All our waste is sourced locally.
Do you recycle glass as well?
Glass and ceramics are predominantly made up of silica and hence, belong to the same family but have different molecular structure; non-crystalline and crystalline respectively.