Archaeology has shown us that ceramics do not biodegrade for centuries. Industries today are facing daunting challenges about what to do with their production waste. Landfilling such waste hinders the natural air flow in the soil and renders the land infertile.

Our natural mineral reserves are limited and reusing tons of waste as raw material reduces mining for these natural resources, conserving them for the future generations.

Circular economy is a way of living and doing business where we eliminate waste and keep materials flowing in a productive cycle. Rethink, reduce, reuse, repair, repurpose, remanufacture, recover, recycle are all ways to close and narrow the loops of material flow in the society.

Repurposing will not reduce mining for natural resources while making ceramic products.

Our aim is to make a reusable material which can be universally used by anyone to make beautiful functional products. Creating a larger positive impact on the society and the environment. It is dangerous to handle broken ceramics and repurposing it may cause occupational health hazards, limiting our potential to have scalable positive impact.

We aspire for zero-waste manufacturing as we can naturally reuse clay and our inhouse process practically aids us in reusing all the fired ceramic waste (including the glaze). Our corrugated box packaging can also be recycled.

Plaster moulds are something we are yet to recycle at their end-of-life after multiple castings, but we aim at finding a solution for it as well. We keep the moulds with us and do not landfill them.

Not yet but we plan to start collecting post-consumer ceramic waste soon.

No, all our waste is sourced locally.

No, glass and ceramics are predominantly made up of silica and hence, belong to the same family but have different molecular structure; non-crystalline and crystalline respectively.